meet the team
Managing Director
JOHN PALMER
With more than 25 years experience at the highest level of international sports television production, John provides the inspiration and passion which drives the engine of Kirra Sports & Entertainment. From the Olympic Games and the Commonwealth Games, to Grand Slam tennis, the PGA Tour, the World Surfing Tour, the Los Angeles Marathon and a vast array of action sports.
As an event promoter, John has created experiences that have been broadcast globally. He has held Senior Director roles in Marketing and Media around the world and prides himself on building an authentic, enthusiastic and positive culture.
Director of Brand & Events
ASH GRACE
An Aussie native, Ash has spent the last 10 years in America after winning the US Diversity Visa Lottery.
Now based in Melbourne, Australia, she is an experienced media and brand professional with over 10 years expertise in inclusion advocacy, creative storytelling, non-profit campaigns, and community engagement across Australia and the USA. Also a proud member of the LGBTQIA+ community, coffee junkie, musician & singer/songwriter, practical philosophy student & global citizen based.